The problem

Manual expense processes blocked operational efficiency and slowed down a lean team

Selar is a platform built for African digital creators, powering the sale of any kind of digital product or service to anyone, anywhere in the world, from online courses and eBooks to masterclasses, consultations, and subscriptions. While their product serves a modern, digital-first audience, their internal operations were anything but.

“We were processing internal expenses through Slack messages and emails. If someone needed a reimbursement, they’d ping me, and I’d have to log into a corporate bank account and send the transfer manually.”

— Seyi Ogunbiyi, Chief Operating Officer, Selar

This created major friction in the day-to-day operations of a lean startup team. Logistics for marketing campaigns, shoots, and equipment hires became increasingly difficult to manage, especially when dealing with staff reimbursements, retired receipts, or last-minute vendor payments.

“We had growing operational needs and no system to manage them, it was slowing us down and causing internal stress.”

— Seyi Ogunbiyi

Like many startups, Selar needed to operate leanly while maintaining global standards. That meant cutting friction fast.

The solution

An all-in-one platform for internal budget control, real-time disbursement, and team-wide automation.

Selar began evaluating expense management tools and quickly found Bujeti on their shortlist. After implementation, the results were immediate.

“We’re a startup competing globally. Efficiency is a big deal for us. Bujeti gave us control and simplicity at the same time.”

— Seyi Ogunbiyi

The results

Faster workflows, happier teams, and full control over local currency expenses

Since adopting Bujeti, Selar has seen a measurable improvement in speed, autonomy, and internal coordination.

• Team payments are handled instantly, even while Seyi is out of town

• Employees receive funds without delays, reducing internal frustration

• Pre-approved budgets reduce back-and-forth, freeing leadership to focus on strategy

• Support is responsive and solution-driven, accelerating product updates based on real needs

“Our staff loves it because payments come fast. I love it because I’m no longer buried in operational admin work.”

— Seyi Ogunbiyi

Compared to even international expense solutions, Seyi noted that Bujeti’s features hold their own on a global level.

“Bujeti’s platform is playing in the world league. I use it every day, and I can do just as much, if not more, than I do with international tools.”

Today, Selar has full visibility into its local expenses, complete control over who gets paid, and zero friction in team disbursements.

“If you’re still running expense ops manually, stop. Automate it. Bujeti lets you focus on growth, not admin.”

— Seyi Ogunbiyi, Chief Operating Officer, Selar